$124 per credit
in-county, fees apply
Is a course in which students examine real-world applications of the managerial approach to the basic problems and practices in marketing. Students are provided an analysis of marketing methods and techniques to assess and solve marketing problems. This course introduces students to the fundamentals of data-driven marketing and how to use those data to guide decision-making. Course offered every fall, spring and may be offered during additional sessions.
Prerequisite(s): MNGT 101.
